Why Cliqued?
Ahead of the game
The affiliate marketing industry is fast-paced, vibrant and constantly evolving. Cliqued works hard to remain at the forefront of this evolution, with new affiliates onboarded daily.
Flex Appeal
Cliqued Affiliate’s small and agile affiliate digital marketing team works flexibly to meet your brand’s individual needs. The result? A bespoke service that’s as unique as your business.
Low Risk Contracts
With a minimum contract of only 3 months and competitive rates, we try our best to ensure there is minimum risk attached for our clients when opting to work with us.
Nearly 20 years Experience
We have worked hard to build strong affiliate partnerships over nearly 20 years, these are integral to the growth of our clients.
Ahead of the game
The affiliate marketing industry is fast-paced, vibrant and constantly evolving. Cliqued works hard to remain at the forefront of this evolution, with new affiliates onboarded daily.
Flex Appeal
Cliqued Affiliate’s small and agile affiliate digital marketing team works flexibly to meet your brand’s individual needs. The result? A bespoke service that’s as unique as your business.
Nearly 20 years Experience
We have worked hard to build strong affiliate partnerships over nearly 20 years, these are integral to the growth of our clients.
Low Risk Contracts
With a minimum contract of only 3 months and competitive rates, we try our best to ensure there is minimum risk attached for our clients when opting to work with us.
Who we've worked with
How it works
So what is affiliate marketing, anyway? Put simply, it is a performance-based model where third-party publishers – such as online platforms, traditional media websites and social media influencers – promote a brand’s goods or services and earn a commission payment in return. A successful affiliate marketing campaign enables a brand to reach new audiences in a fast, efficient and cost-effective way.
Affiliate marketing is a true win-win strategy. It works for businesses as it helps them meet their marketing goals affordably, while also benefiting the affiliates who make passive income from their referrals.
The three typical partners in an affiliate campaign are:
- The advertiser, who pays their affiliates a commission for each completed action or sales.
- The affiliate network, which is a platform that facilitates both the advertiser and the affiliate.
- The affiliate, usually an online platform that promotes the advertiser to their audience, driving traffic, sales and sign-ups to the brand. This not only delivers new customers but also boosts brand awareness.
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Our Work
See what we've accomplished
02.
Sportswear & Equipment
A rocket launch!
- Over £134K generated in under 2 months of launch
- 1,200 transactions in first 2 months of launch
01.
Health & Well-being
Accessing new audiences
- 10% Conversion rate
- £25k revenue generated upon launch
03.
Pet Products
Gathering market share
- Over 140% revenue uplift YoY
- 176% increase in conversion rate YoY 2022/2023
Our Services
Leanne at Cliqued Affiliate demonstrated great skill in developing and maintaining partner relationships, helping to cultivate and grow client affiliate programmes as a result.
Jenny O’Sullivan - Director - Universal McCann
I am very grateful to Cliqued Affiliate for their contributions to my team. They have the skillset, work ethic and communications skills to add value to their clients.
Lindsey Mcloughlin - Affiliate Manager - Laterooms
I had the pleasure of working with Cliqued Affiliate on one of my most recent eCommerce projects. From start to finish it was a great pleasure. They have great knowledge of affiliate marketing, combined with great commercial and negotiating skills. They were always available when I needed them and are always very clear when sharing goals and updates. I would have no problem with working with Cliqued Affiliate again, and hope to one day have that opportunity
Josh Blackburn - E-Commerce - Packed Direct
Cliqued Affiliate has made a hugely positive impression since joining us. They have taken time to understand the needs of the business, working side-by-side with the team to offer their expertise in a friendly and approachable way that drives results
Kelly Byrne - Commercial Director - Nasty Gal
Leanne at Cliqued Affiliate is a true professional of her trade. She’s highly organised and has her eye on the ball in terms of what really matters – growing the revenue. She has an in-depth knowledge of how affiliate marketing works, how to position the offering to make affiliates want to promote it and provides excellent customer service. I highly recommend Cliqued Affiliate.
Emma Welsby - Director - Enduro Digital
Like many ecommerce retailers, affiliates offer us huge potential to educate and persuade new customers. However, building and maintaining a great affiliate programme takes a lot of effort and specialist expertise. That’s where Cliqued Affiliate comes in! Having an expert resource, dedicated to growing our affiliate revenue has made a huge difference to our business.
Janis Thomas - Ecommerce And Marketing Director - Look Fabulous Forever
JOSH BLACKBURN
I had the pleasure of working with Cliqued Affiliate on one of my most recent eCommerce projects. From start to finish it was a great pleasure. They have great knowledge of affiliate marketing, combined with great commercial and negotiating skills. They were always available when I needed them and are always very clear when sharing goals and updates. I would have no problem with working with Cliqued Affiliate again.
EMMA WELSBY
Leanne at Cliqued Affiliate is a true professional of her trade. She’s highly organised and has her eye on the ball in terms of what really matters – growing the revenue. She has an in-depth knowledge of how affiliate marketing works, how to position the offering to make affiliates want to promote it and provides excellent customer service. I highly recommend Cliqued Affiliate.
KELLY BYRNE
Like many ecommerce retailers, affiliates offer us huge potential to educate and persuade new customers. However, building and maintaining a great affiliate programme takes a lot of effort and specialist expertise. That’s where Cliqued Affiliate comes in! Having an expert resource, dedicated to growing our affiliate revenue has made a huge difference to our business. They really understand our objectives.
Leanne at Cliqued Affiliate demonstrated great skill in developing and maintaining partner relationships, helping to cultivate and grow client affiliate programmes as a result.
Jenny O'Sullivan
I am very grateful to Cliqued Affiliate for their contributions to my team. They have the skillset, work ethic and communications skills to add value to their clients.
Lindsey Mcloughlin
Janis Thomas
Like many ecommerce retailers, affiliates offer us huge potential to educate and persuade new customers. However, building and maintaining a great affiliate programme takes a lot of effort and specialist expertise. That’s where Cliqued Affiliate comes in! Having an expert resource, dedicated to growing our affiliate revenue has made a huge difference to our business.
Happy Clients, Happy Cliqued!
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What types of affiliate do you work with?We work with a number of different affiliate types who all contribute towards the affiliate journey at different stages of the sales funnel, including: Cashback sites Vouchercode sites Content networks Content sites Email affiliates Techonology affiliates ChatBot Exit Intent User generated content Influencers Member closed group sites News Articles and Review sites …and more We aim to build a wide base of affiliates contributing towards traffic and sales to ensure a stable affiliate programme with access to new audiences.
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What is affiliate marketing?Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. In other words, it’s a way for companies to outsource their digital marketing efforts, by integrating with affiliates, who then will promote their products or services, in exchange for a commission on sales or leads generated from the affiliates marketing activity.
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What are the commission payment models involved in affiliate marketing?Traditional methods of affiliate compensation are based upon the completion of a desired action, these include: Cost-per-acquisition (CPA): Fulfilment of a sale Cost-per-lead (CPL): Completion of a registration form, subscription to newsletter, etc. Cost-per-click (CPC): Fixed rate based on banner/creative clicks CPA is considered to be the most successful and well-established affiliate payment method. It typically operates on a last-click wins approach, which credits the last referring affiliate with the commission. This model has been a mainstay in the affiliate channel for the best part of two decades and has given site owners the opportunity to flourish in the digital landscape by monetising their websites. As the evolution of technology has been rapidly improving, it now provides advertisers more insights into the affiliate world, making the customer journey less linear, and therefore conversations are now mainly focused on the best methods for affiliate compensation.
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Will I need a developer?Advertisers will require some technical expertise to integrate sales tracking with the affiliate marketing network. This is often just a straightforward plugin for most common Ecommerce platforms.
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How do we pay affiliates?Advertiser sales are tracked via an affiliate marketing network e.g. Awin, Tradedoubler, Commission Junction. Sales are validated during validation period (decided by the advertiser), and invoices are then generated for validated sales, from the network for commission payments to affiliates.
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What is the difference between an publisher/affiliate and an advertiser?Publishers, also known as affiliates or partners, are the people that promote a product or service on their website for their audience, receiving a commission payment for each action. Advertisers, sometimes referred to as merchants or brands, is the term used for the person or company that has the product to sell and that pay the commission to the affiliate for each action.
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How are sales tracked?Sales, clicks, conversion, commission and revenue can be tracked via an affiliate marketing network interface e.g. Awin, Tradedoubler or Commission Junction.
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Launch costs?Prices to launch with an affiliate network start at £75 per month. Prices for affiliate marketing start at £800 per month.
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What is the minimum term contract?We know sometimes clients can feel nervous about committing to long term contracts for affiliate marketing management, and it is often their first time exploring affiliate marketing as an additional revenue stream. With a minimum contract of only 3 months and competitive rates, we try our best to ensure there is minimum risk attached for our clients when opting to work with us.
